The brief was to find a new way for Macmillan to talk about cancer and what they do for people who have it. The whole campaign grew from the line – Life with cancer is still life.
Meerkats on Corrie
TV idents / Social / Online
The idea for this campaign was that the meerkats had created their own parallel-universe soap opera, complete with theme tune, pub (the Rodents Retreat), and Corrie-style plotlines about juvenile delinquency and a perennial singleton's search for love.
We ran a little social campaign to promote the new spots, and built a Kovonation Street hub to go on comparethemarket's website.
New episodes coming soon…
Macmillan – Never Walk Alone
TV / Radio / OOH
The final instalment of Macmillan's long-running Not Alone campaign. Five stars on David Reviews and over a million views on YouTube with a digital media spend of £0.
January 2015, and Asda wanted a new campaign to show off their vast range and low prices. Asda stock a lot of stuff so I had to write a lot of these, yet never had to find a rhyme with ‘orange’.
Nissan Juke Thrill Lab
Online / Experiential / Event
Activation for launch of the Nissan Juke Built To Thrill campaign.
Enlisting the help of Professor Brendan Walker, 'the world's only thrill engineer', we attached electrodes to stunt drivers, hurled Goodwood visitors out of a simulated plane, sent middle-aged folk careering round Silverstone, and flew some exceptionally lucky competition winners to Morocco to hoon about the dunes in a Predator dune buggy.
Branding / Web / OOH / Retail
In 2012 I worked on a complete rebrand for Underground, transforming it from a slightly ropey Camden Market shoe company into a fancy-pants fashion label. The project included a completely new web and e-commerce site, OOH, press and brand collateral. Underground also opened a store on Berwick Street. Design and art direction by Will Lynch. Photography by Mari Sarai.
My other half’s an artist and was commissioned to make a piece as part of a project called Extravagant Acts for Mature People. Working with ladies at old people’s centres in Hackney and Camden, she recorded them talking about letting their hair down in the dance halls of the East End in the 50s. Then she asked me and a couple of our mates to remix some of the tracks they used to dance to and filmed the ladies dancing to the remixes. Mine was a rework of Peggy Lee’s Fever.
The project was also made into a limited edition vinyl EP and series of prints, and got a lovely write up on It’s Nice That.